"The Revolution That Died on Its Way to Dinner"

https://www.nytimes.com/2024/02/09/opinion/eat-just-u...

"Interviews with almost 60 industry investors and insiders, including many who have been employed by or been part of the leadership teams of these companies, reveal a litany of squandered resources, broken promises and unproven science. Founders, hemmed in by their own unrealistic proclamations, cut corners, such as using ingredients derived from slaughtered animals. Investors, swept up in the excitement of the moment, wrote check after check despite significant technological obstacles. Costs refused to enter the realm of plausible as launch targets came and went. All the while, nobody could achieve anything close to meaningful scale. And yet companies rushed to build expensive facilities and pushed scientists to exceed what was possible, creating the illusion of a thrilling race to market."