("A new car built by my company leaves somewhere traveling at 60 miles per hour. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now: do we initiate a recall? Take the number of vehicles in the field, (A), and multiply it by the probable rate of failure, (B), then multiply the result by the average out-of-court settlement, (C). A times B times C equals X... If X is less than the cost of a recall, we don't do one."‏¹)

‏¹ http://www.hundland.com/scripts/Fight-Club_third.htm