Vincent, your comment reminds me of the basics of some neo-Marxist theories (and I wonder how no one mentioned them before - the fathers of radical "media effect" theories). According to the neo-Marxists, the individual has no control over the powerful forces that shape his life - meaning, the popular media (which, in turn, is completely controlled by the mind-shaping elites). And like evry other Marxist theory, these guys conclude (of course) with a call for the necessity of a rebellion from below.
Memetics provide us with a modern and very interesting look at these thoughts from the 70's; returning to your initial question - no, culture cannot be morally judged as long as it is being held by the tight grip of manipulative media.
Noga (6 digits, begins with a 2)

See what you've done! Now you made me go back to the books and refresh my memory. And indeed, according to the Frankfurt school, the masses may experience a disillusionment one day, even if it will not lead to a revolution.

May, but not bloody likely. Adorno will not hold his breath.