There's a guy - I don't know if you've heard about this guy, he's been on the news a lot lately. There's a guy - he's English, I don't think we should hold that against him, but apparently this is just his life's dream because he is going from country to country. He has a senate hearing in this country coming up in a couple of weeks. And this is what he wants to do. He wants to make the warnings on the packs bigger. Yeah! He wants the whole front of the pack to be the warning. Like the problem is we just haven't noticed yet. Right? Like he's going to get his way and all of the sudden smokers around the world are going to be going, "Yeah, Bill, I've got some cigarettes.. HOLY SHIT! These things are bad for you! Shit, I thought they were good for you! I thought they had Vitamin C in them and stuff!"